There’s a good chance you have been on a social media site, such as Facebook or Twitter and saw a link to fund someone’s project. Whether it was a collection drive to send a team of rag-tag kids to a championship little league game, or maybe even a live-action web-series about your favorite video game, you might have clicked on the link and well, the rest might have fallen short of your expectations.
In the parlance of social media, that’s what we call a Fail. The path to funding your project will be one fraught with perils, so here are some thoughts on Crowd Funding – Mistakes to Avoid. Because the worst thing about throwing a party is sending out the invites and nobody shows up.
Consider you audience. Are they the kind of people who will pitch in for gas money on the road-trip of your lifetime, or are they the kind that will rather spend their ten dollars on a six-pack of beer? Are you setting your goals in such a way to say, “For the price of a case of ironically disgusting beer, you could fund production for a film?” A lot of time, people are reluctant to dig into their pockets to make your dream a reality because your project sounds overly ambitious.
By displaying the right level of professionalism in your pitch, you can sell your concept to your backers. A video of a couple guys sitting around on a couch talking about some idea they had isn’t going to get nearly as much response as a group of film-makers demonstrating their vision, drive, and expertise. It’s like the old saying of “dress for the job you want, not the job you have.” A pitch video reflects upon your idea as much as anything. If you can’t be the one to make a decent pitch video, no one is going to fund your film.
How far along is your idea? Do you have storyboards? A script? Do you have any casting ideas? Anything in ink? What about your actors? Are any of them well-known? What about locations? If you have a handle on any of this, show it, don’t tell it. Even small films can have big ideas, and it is important you know how to show how prepared you are to handle this production. Nobody wants to give their beer money to a bunch of people with napkin doodles for a concept.
People are sick of watching the same thing. Originality gets you a long way and depending on how original your concept is, this can gain a lot of attention. Word of mouth is going to put your crowdsourcing to the next level. Make sure your idea is well-illustrated, approachable, and eager to make partners of the people funding your idea. They are right there with you on this journey.
If you show that you have what it takes to give your backers a pure, tantalizing taste of what you have in store, not only will they throw money into the pot, but they will tell all of their friends that they cannot miss out on being part of something great.
Last but not least, do not alienate your backers. Putting forth an image of aloofness or prima donna attitude isn’t going to make you any friends, especially in this business. Everything has got to be right. Get the word out, but don’t beat people over the head with it either. Be energized. Be prolific. Be honest. Don’t talk down to people when it comes to your concept, and be approachable. Because people will give money to their friends for a good cause.
The worst thing you can hear at a time like this was, “It looks like a pretty cool idea, but good luck pulling it off.” Instill confidence in your backers that yes, you are the one who can pull it off. Somebody else might be able to do it, but you are the one who was born to do it.
Contact us with your Indie Film project ideas, fundraising needs, or tips and tricks of the trade to get your project off the ground.