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What the 1938 War of the Worlds Hoax Can Teach Indie Horror Directors

Can directors of contemporary indie horror films really learn anything from a 1938 radio broadcast? Depends on the broadcast, of course, but when it comes to the infamous Mercury Theater production of War of the Worlds, the answer is very much yes.

Forget what you learned from Alanis Morissette on the issue; directors and writers can also learn about the true meaning of irony from fact that the producers at CBS around Halloween of 1938 were nervous about their star Orson Welles had in mind for his radio adaptation of the classic science fiction novel by H.G. Wells. The suits at CBS felt that the teleplay was rather too dull and boring to capture the interest of listeners who could quite easily turn the channel to hear to something far more entertaining.
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In Crowd Funding, Should There Be Brand Awareness First Before Seeking Out Money?

Crowd-funding is becoming such a popular tool now for indie film that there might be a tendency to think that the funding side of the concept should be the focus. In reality, you shouldn’t necessarily expect big bucks immediately without thinking about whether you have a truly salable idea. Along with that should be the nurturing of a brand awareness that can get people excited about your project. But how do you go about creating that brand awareness if no one has heard of you?
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